Naomi Osaka and LeBron James join forces with launch of new media company – Celebrity

Naomi Osaka and LeBron James join forces with launch of new media company

Naomi Osaka and LeBron James join forces with launch of new media company

This article is more than 1 year old
  • Hana Kuma to produce ‘culturally specific but universal’ stories
  • Another Osaka venture – a sports agency – signs up Nick Kyrgios
 

Japanese tennis player Naomi Osaka is launching a new media company in partnership with four-times NBA champion LeBron James aimed at telling stories that cross cultural barriers, the former world No 1 announced.

Hana Kuma, which translates to “flower bear,” will produce stories that are “culturally specific but universal to all audiences” and already has multiple projects lined up, according to the Hollywood Reporter.

“There has been an explosion of creators of colour finally being equipped with resources and a huge platform,” Osaka, who has a Haitian father and Japanese mother, said in a press release about her newest venture.

 
Naomi Osaka in action during her first-round defeat at the 2022 French Open
‘I’ll see you next time’: Osaka pulls out of Wimbledon with achilles injury
Read more

“In the streaming age, content has a more global perspective. You can see this in the popularity of television from Asia, Europe, and Latin America that the unique can also be universal.

 

“My story is a testament to that as well. I’m so excited for what we are building at Hana Kuma. We will bring stories to life with this goal in mind: to make unique perspectives feel universal and inspire people along the way.”

James and Maverick Carter’s The SpringHill Company will serve as financing, operations and producing partner for Hana Kuma.

The production company is the latest project from the 24-year-old Osaka and her long-time agent Stuart Duguid. The duo also have a sports agency named Evolve, which signed Australian tennis player Nick Kyrgios as the first member of their roster on Monday.

Osaka recently said she would be skipping Wimbledon for the second year in a row. She has not competed on tour since a first-round loss at the French Open last month.

According to Forbes, Osaka became the world’s highest-paid female athlete in 2020 by earning about $37m thanks to a long list of sponsorship deals.

More recently, she has been taking steps to broaden her brand beyond the tennis court. Asked about Evolve at Roland Garros, Osaka said: “I think role models are really important, just to see somebody do something – and it makes you feel like you can do the same thing, too.

“I found it really interesting that there wasn’t a female athlete that’s done this before, but there has been so many men. So I think it’s a journey, and I feel like I’m going to learn a lot on the journey.”

Related Posts

Celebrity Spectators: Kaпye West aпd Timothée Chalamet Joiп LA Lakers’ Epic Christmas Day Showdowп with the Bostoп Celtics

Kaпye West aпd Timothée Chalamet were amoпg the well-kпowп figυres preseпt at the Crypto.com Areпa iп Los Aпgeles oп Christmas Day. Despite the hometowп Lakers’ loss to the Bostoп Celtics…

Read more

The Risiпg Star of NBA Basketball: Bryce James, Soп of LeBroп James, aпd Fasciпatiпg Iпsights iпto This Promisiпg Athlete

Iп the realm of basketball royalty, LeBroп James’ пame is syпoпymoυs with greatпess, aпd his legacy exteпds beyoпd the coυrt to his family. Amidst the spotlight, LeBroп’s yoυпgest soп, Bryce…

Read more

Lebroп James Stυппed The World Wheп He Didп’t Eat Aпy Carbohydrates, Sυgar Or Dairy Dυriпg His Strict 67-day Diet

LeBroп James, the NBA sυperstar kпowп for his exceptioпal athleticism aпd dedicatioп to his craft, receпtly made headliпes wheп he υпdertook aп iпcredibly strict 67-day diet that exclυded carbohydrates, sυgar,…

Read more

LeBroп James Spreads Joy: NBA Sυperstar Brighteпs Lives with Heartwarmiпg Visit to Dallas Boys & Girls Clυb

LeBroп James, the celebrated NBA sυperstar, receпtly broυght smiles aпd iпspiratioп to yoυпg hearts dυriпg a special visit to the Dallas Boys & Girls Clυb. The basketball icoп’s iпteractioп with…

Read more

Kiпg’s Regalia: The Uпtold Stories Behiпd LeBroп James’ Icoпic Tattoos

LеBɾσ𝚗 Jаmеs ιs stιll σ𝚗е σf tҺе bеst bаsƙеtbаll ρlаyеɾs ρlаyι𝚗ɡ ι𝚗 tҺе ɡаmе tσԀаy. TҺιs ιs Ԁеsριtе Һιs аɡе (37) а𝚗Ԁ tҺе fаct Һе’s ι𝚗 Һιs 20tҺ sеаsσ𝚗 ι𝚗…

Read more

NBA legeпds LeBroп James, Jυstiп Bieber aпd Hailey Baldwiп υпite at Johп Elliott’s NYFW preseпtatioп

The aυdieпce at New York Fashioп Week oп Thυrsday пight was giveп a пice sυrprise wheп they witпessed aп impromptυ meetiпg betweeп two iпterпatioпal icoпs. This meetiпg took place throυghoυt…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *